user-engagement

Collaborative Wins Awards for its Web site Redesign Work

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Collaborative redesigned the National Art Education Association's (NAEA) Web site, conducting a complete overhaul and redesign of its Web site to make it both a vehicle for its message of advancing art education as well as a 24/7 online community of practice for its members. The Web site met the client's goals of revamping and rebranding everything from the look and feel, to the content and the actual URL for the site. The Web site earned a 2008 World Wide Web Awards Gold Award, as well as the 2009 APEX Award in the category of Web & Intranet Sites-Most Improved for this transformed site. More ...

Collaborative assisted in the design and development of the Web portal for the Council of Chief State School Officers that serves as a resource for school districts in the process of redesigning secondary schools. The Web portal was awarded the 2008 Bronze Summit Creative Award in the Web site category by Summit International Awards for its efforts to inform the work of government leaders. More…

As part of Collaborative’s work to support the C.S. Mott Foundation-funded National Network of Statewide Afterschool Networks (SAN), we received a 2006 APEX Award for Publication Excellence for the quality of the SAN Web site in helping to sustain this online learning community.

Date Added: Mar 30, 2010

Generating Online Dialogue for the Aspen Institute

The Challenge 

The Aspen Institute, in partnership with the John S. and James L. Knight Foundation, formed The Knight Commission on the Information Needs of Communities in a Democracy. The 17-member group of media, policy and community leaders convened to assess the information needs of communities, and recommend measures to help Americans better meet those needs. The result of their work is the report Informing Communities: Sustaining Democracy in the Digital Age.

Initially, Aspen invited Collaborative to design the print report, yet the project soon expanded when it became clear that both the Aspen Institute and the Knight Foundation wanted to drive national dialogue around the information needs of communities and move people to take action. They knew they wanted more than a simple online PDF and were open to a variety of online approaches.

Our Approach 

Collaborative began the project with the print design, creating a piece that balanced large amounts of text with compelling pull quotes and images that reinforced the text. Next, we developed an online platform that closely resembled the look and feel of the print piece. This interactive solution has a built in commenting feature that encourages users to discuss publicly specific recommendations put forth in the report, share ideas and challenge assumptions. The report site is also connected to Aspen's broader social media strategy, through blog posts, Twitter feeds and other online connections. Both the print piece and the online platform are available in English and Spanish.

Our Impact 

The Knight Commission launched the report at a high profile event held at the Newseum in Washington, D.C. The print piece was available for distribution and Commission members were able to encourage participation in the online dialogue.

Collaborative received the 2009 Summit International Award in the category of Public Service/Advocacy Web site for this work.

Date Added: Mar 13, 2010
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