Commission on No Child Left Behind: Beyond NCLB
The Challenge
The Aspen Institute’s Commission on No Child Left Behind asked Collaborative to take the lead in writing, designing, and producing a report that chronicled the work of the Commission.
Our Approach
The Collaborative team produced the Commission's final report and outreach materials, including research, writing, editing and design. We assisted the Commission in redesigning its Web site to align with the release and supported every aspect of communications around the release including media outreach, production of press materials and event logistics. Throughout the year, we also documented all of the Commission's hearings and roundtables and produced reports summarizing the proceedings.
Our Impact
The report was recognized with the 2008 APEX Award for Publication Excellence in the category of One-of-a-kind Custom-Published Publications. The APEX Awards is an annual competition for writers, editors, publication staff and business and nonprofit communicators. Awards are based on excellence in graphic design, editorial content and overall communications effectiveness.
In addition, after the report’s release, Collaborative maintained a key role in supporting the Commission. Collaborative designed a post-release strategy to keep the Commission’s recommendations fresh in the field and to continue to lead the dialogue around the reauthorization of the No Child Left Behind Act. Collaborative provided consulting and support for advocacy strategies such as coalition-building, and on-going communications strategies such as research and regular e-mail alerts.
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Client:
The Aspen Institute - Commission on No Child Left Behind
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