Turning Research into an Online Application for The Wallace Foundation
The Challenge
The Wallace Foundation sponsored a detailed study that collected cost data on 111 out-of-school time programs and created a complex statistical model to allow readers to create tailored estimates for their own program, given a small set of parameters. Users needed to develop these estimates by working them out themselves. The challenge was to make this more accessible and easily used.
Our Approach
Our approach involved creating an online interactive calculator (much like an online mortgage calculator) in partnership with Forum One Communications. The calculator also guides users to resources helping them to budget for and plan their programs. As a result the hard work of The Wallace Foundation can potentially reach a much wider audience than a simple written report was likely to do.
Our Impact
Collaborative also helped launch this project, sending out emails to over 10,000 recipients. The Wallace Foundation received over 7,000 visits to the cost calculator in just the first week after launch. Collaborative had additional plans for promoting this tool among the after school community. The online tool earned a 2008 World Wide Web Awards Gold Award for its clean and organized design, user friendliness, and quality and informative content.
The Cost Calculator was also profiled in The Communications Network, an online publication that focuses on communications practices in philanthropy. The article applauds Collaborative's innovative, online solution and thoughtful dissemination practices.
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Client:
The Wallace Foundation
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